Destination weddings have become a significant trend in India, reshaping how couples celebrate their union. Moving away from traditional, large-scale ceremonies in their hometowns, modern couples are now choosing picturesque, intimate, and experiential celebrations in exotic locations. This shift is influenced by a mix of cultural evolution, economic growth, and global trends. Let’s explore the reasons why destination wedding locations are gaining immense popularity in India.
Key Drivers of Growth
1. Diverse and Picturesque Venues
India is a land of incredible diversity, offering a plethora of stunning locations that cater to every couple’s dream wedding vision. From the royal grandeur of Rajasthan’s palaces to the tranquil backwaters of Kerala and the sun-kissed beaches of Goa, India has something for everyone. The architectural beauty of Udaipur’s City Palace or Jaipur’s Amber Fort provides a regal touch for those seeking a royal wedding experience. Meanwhile, nature lovers can opt for lush tea gardens in Darjeeling or the serene mountains of Himachal Pradesh. These destinations not only offer breathtaking backdrops but also immerse couples and their guests in rich local culture and traditions.
2. Economic Growth and Rising Disposable Income
India's wedding industry is thriving, generating approximately $75 billion in the 2023-24 season, which is 1.5 times Sri Lanka's GDP. About 45% of couples are willing to increase their budgets by 50% for unique experiences, with average spending rising to ₹18 lakh from ₹15 lakh in 2022. Wealthy individuals often spend between ₹20 lakh and several crores on domestic weddings, while international weddings average $215,000. Economic growth has boosted disposable income for many young professionals, and millennials are keen to invest in memorable experiences, viewing destination weddings as valuable investments. Families often pool resources, making luxurious weddings more accessible to middle-income households.
3. Celebrity Influence
The influence of Bollywood and celebrity culture cannot be understated when it comes to shaping wedding trends in India. High-profile weddings like those of Virat Kohli-Anushka Sharma (in Tuscany), Priyanka Chopra-Nick Jonas (in Jodhpur), and Katrina Kaif-Vicky Kaushal (in Rajasthan) have set new benchmarks for grandeur and style. These celebrity weddings are widely covered by media outlets and shared extensively on social media platforms, inspiring couples across the country to emulate their favourite stars by choosing similar venues or themes for their own big day. 66% of couples now plan extravagant pre-wedding festivities inspired by such events, including weekend getaways (33%) and cruise parties (32%).
4. Social Media Aspirations
Today, social media plays a pivotal role in shaping aspirations and trends. Couples prioritize “Instagram-worthy” moments, with 48% of urban couples viewing destination weddings as customizable and affordable. Destination weddings provide the perfect canvas for visually stunning photoshoots—whether it’s exchanging vows against the backdrop of a sunset beach or hosting a mehndi ceremony under a canopy of flowers at a heritage fort. The desire to share these picture-perfect moments online has fuelled the demand for unique wedding venues with heritage charm.
5. Government Initiatives
Recognizing the potential of wedding tourism, the Indian government has introduced initiatives like "Wed in India" campaign aims to retain $1.9 billion in outbound wedding spending. These campaigns highlight India’s rich cultural heritage, diverse landscapes, and world-class hospitality infrastructure. By collaborating with local tourism boards, exploring best hotel booking sites, and event planners, these initiatives make it easier for couples to plan destination weddings within India while supporting local economies. Domestic weddings now account for 85-90% of destination events among high-net-worth individuals, supporting local economies through 5,000+ annual foreign weddings (₹50,000 crore outflow).
Changing Wedding Trends
1. Personalization and Intimacy
Gone are the days when Indian weddings were solely about large gatherings with hundreds (or thousands) of guests. Modern Couples are inviting smaller groups, with 9% of weddings exceeding ₹1 crore budgets (60% of these are destination events). 40% rely on planners to manage logistics, focusing on curated menus and regional decor. This shift allows them to focus on creating intimate experiences that reflect their personalities and love stories. From customized decor themes to curated menus featuring regional delicacies, best destinations for wedding in India offer endless opportunities for personalization.
2. Adventure and Uniqueness
Today’s couples want their wedding to stand out—not just for themselves but also for their guests. Destination weddings provide an opportunity to combine the celebration with elements of adventure and exploration. For example, couples can host pre-wedding activities like camel rides in Jaisalmer, houseboat cruises in Alleppey, or trekking excursions in Manali. Choosing offbeat destinations like Mahabalipuram or Khajuraho adds an element of novelty while allowing couples to avoid overcrowded tourist hotspots.
3. Pre-Wedding Festivities
Destination weddings often span multiple days and include elaborate pre-wedding festivities such as sangeet nights, cocktail parties, poolside haldi ceremonies, or themed dinners. These events allow families to bond over fun activities while immersing themselves in the local culture of the chosen destination. For example, hosting a Rajasthani folk dance performance at a Jaipur wedding or incorporating Goan seafood specialties into a beachside celebration adds an authentic touch to the festivities. Multi-day celebrations now include Italian-style soirées (29%) and concert events (26%). Weekend getaways (33%) and cruise parties (32%) are top choices.
Impact on Related Industries
The rise of destination weddings has created ripple effects across multiple sectors:
Hospitality Sector: Luxury hotels and resorts have become key beneficiaries of this trend as they offer comprehensive packages that include accommodation, catering, decor, and event management services. These packages simplify the planning process for couples and ensure a seamless experience for guests. You can always look for the best hotel booking sites on Google by checking their reviews.
Wedding Planning Industry: Professional wedding planners specializing in destination events are in high demand as they handle logistics like travel arrangements, vendor coordination, and legal formalities. Their expertise ensures that every aspect of the wedding is meticulously planned and executed. 13% YoY growth in destination weddings has boosted planner demand.
Local Artisans: Destination weddings often incorporate regional elements such as traditional attire, handcrafted decor items, or folk performances—providing income opportunities for local artisans. This not only supports local economies but also adds an authentic touch to the celebrations.
Travel Industry: Airlines and travel agencies have also benefited from increased bookings for group travel packages related to destination weddings. This includes customized travel plans, group discounts, and special services tailored for wedding parties.
Popular Destination Wedding Locations in India
Here’s an expanded look at some of India’s most sought-after wedding destinations:
Udaipur: Known as the "City of Lakes," Udaipur offers regal venues like Lake Palace and Jagmandir Island Palace that exude old-world charm.
Jaipur: The Pink City is home to iconic forts like Nahargarh, Jaigarh, and Amer Fort that provide majestic settings for grand celebrations.
Kerala: With its lush greenery and tranquil backwaters, Kerala is perfect for couples seeking serenity amidst nature.
Goa: Goa remains a favourite for beach lovers who want vibrant yet laid-back celebrations with stunning ocean views.
Jodhpur: The Blue City boasts Umaid Bhawan Palace—a venue synonymous with opulence.
Shimla: Snow-capped mountains provide a dreamy backdrop for winter weddings.
Neemrana Fort: Located near Delhi, this heritage property combines historical charm with modern amenities.
Fascinating Facts
Market Growth: Over 80% of Indians surveyed are either planning or have had a destination wedding.
Economic Impact: The Indian destination wedding market is projected to grow at an impressive CAGR of 22% from 2025 to 2033.
Demographics: Millennials account for nearly 50% of best destinations for wedding in India clientele due to their preference for experiential celebrations.
International Destinations: International destinations such as Bali, Dubai, and Tuscany also remain popular among affluent Indian couples seeking global charm.
Conclusion
Destination weddings have revolutionized how Indian couples celebrate their special day by blending tradition with modernity. With breathtaking locations, personalized experiences, and immersive festivities becoming central to these celebrations, it’s no wonder they’re gaining popularity across India. Whether it’s exchanging vows at a royal palace or dancing barefoot on a beach under starlit skies, Destination wedding locations promise unforgettable memories—not just for the couple but also for their loved ones who join them on this joyous journey.
With 85% of Indians planning or having had destination weddings, this trend reflects a blend of tradition, aspiration, and economic ambition, positioning India as a global wedding hub.
