Dhordo, a village located on the edge of the Rann of Kutch festival in Gujarat, has undergone a significant transformation into a notable destination for tourism, primarily due to its rich cultural heritage and sustainable tourism practices.

The Rise of Dhordo

Rann Utsav: A Catalyst for Change

The Rann Utsav is a vibrant festival celebrating Kutch's cultural heritage and promoting Dhordo as a tourism destination. In 2022-23, it generated around ₹468 crores in GST revenue, attracting over 98,000 Indian and 7,400 international tourists. The Rann Utsav festival boosts the local economy and creates jobs for residents.

Sustainable Development Initiatives

Dhordo's sustainable development initiatives include the Heritage Tourism Policy promoting historical conservation through public-private partnerships, and the Gujarat Tourism Policy offering incentives for traditional Bhungas accommodations. These unique mud huts are designed to endure environmental challenges like earthquakes and cyclones.

Economic Impact on Local Community

The growth in tourism has improved Dhordo's infrastructure, with banks and ATMs enabling seamless cashless transactions for visitors. It has also empowered local artisans by promoting their handicrafts, enhancing appreciation for Kutch's cultural traditions. Community involvement is vital for maintaining authenticity and sustainability in tourism.

Unique Attractions

Natural Wonders

Dhordo is celebrated for its stunning landscapes, particularly the Great Rann of Kutch, one of the largest salt deserts globally. Visitors can enjoy breathtaking views during the Rann Utsav, complemented by traditional performances and camel safaris that enhance the charm of this unique environment.

Cultural Experiences

The village offers various attractions that highlight its cultural richness:

Bhungas: Traditional circular mud homes that serve as residences and tourist accommodations.

Kalo Dungar (Black Hill): The highest point in Kutch provides panoramic views of the salt desert.

Dattatreya Temple: A historic pilgrimage site located at Kalo Dungar.

These elements create an immersive experience that encapsulates Kutch's heritage.

Conclusion

Dhordo has emerged as a key tourism destination by promoting sustainable rural tourism that empowers local communities and preserves cultural heritage. As travellers seek authentic experiences, Dhordo's ongoing infrastructure improvements and Rann Utsav festival position it to attract more visitors, enhancing its significance in Gujarat and beyond.